Algerian enterprise Yassir has established a collaboration with a prominent European club celebrated for its marketing prowess. Paris Saint-Germain (PSG), the French football club, has formally announced the inking of an agreement with its newfound associate, Yassir, an Algerian private transportation company.
This development represents a noteworthy triumph for the once modest Algerian startup, founded in 2017. Following the formalization of this three-year partnership, Yassir will see its name prominently displayed on the LED boards at the revered Parc des Princes stadium. The deal also presents Yassir with the unique opportunity to directly engage PSG’s vast social media following of 200 million users. This extensive online community constitutes one of the most substantial sports-related audiences globally, and it serves as a platform for innovative campaigns aimed at attracting new clientele, as outlined in PSG’s official press release.
The Yassir-PSG partnership holds special significance as it marks the first-ever collaboration of its kind involving an Algerian enterprise. During the ceremonial signing of the partnership agreement between Algerian firm Yassir and Paris Saint-Germain, the founder of Yassir, who has now elevated the company to a global status, Noureddine Tayebi, expressed, “Yassir stands as the premier on-demand services and payments company in North Africa. In a mere span of five years, we have successfully established our footprint across seven countries and more than fifty cities worldwide.” This statement, issued in PSG’s official communication, reinforces the remarkable progress Yassir has achieved.
Further underscoring the partnership, Tayebi emphasized, “Our collaboration with Paris Saint-Germain, a French club that has ascended to become a worldwide brand, is poised to propel us towards broader horizons and to facilitate our expansion into diverse regional, continental, and global markets. We eagerly anticipate providing our devoted patrons with a distinctive experience infused with the unmistakable colors of Paris Saint-Germain.” This sentiment encapsulates the high expectations and optimism that Yassir holds for this landmark partnership with the illustrious football club.